Diamonds of Distinction

The Master Jeweller: Diamonds of Distinction

Image source: Photographer Megan Gill

A stunning, century-old tradition is about to shine in Noosa. Carlie Wacker meets the Master Jeweller at Diamonds of Distinction who aims to keep the tradition alive and thriving IN Noosa. 

Adrian Schulz was born to be a jeweller and a very good one indeed – a Master Jeweller. He was born in Idar-Oberstein, the mining, jewellery and gemstone cutting capital of West Germany. 

Both his father and grandfather were qualified Master Goldsmiths with the family business beginning in 1933.

When Adrian was young the family moved to Australia to explore an exciting new world of gemstones and settled in a remote north-western NSW mining town called Lightning Ridge – the home of the world famous and most precious of all opals, the Black Opal. 

“After completing high school and deferring university, I began an apprenticeship with my father,” Adrian said. “I’ve always looked over his shoulder, fascinated by the craft.”

Staying at the coal face of the industry, Adrian also mined part-time while completing his apprenticeship and worked under his father for a decade.

Over the next 15 years, he developed his trade under several jewellers and in 2016 was awarded the title of a Jewellers Association of Aus. Accredited Master Jeweller. This was the first time Australia had an official ‘Master Jeweller’ accreditation and Adrian was one of only four in Australia at the time. 

He found an outlet for his creativity and passion by taking over the much-loved Buderim jewellery studio, Diamonds of Distinction. 

He quickly cemented it as a luxury destination for high-quality, custom-made jewellery, and his second store on Hastings Street will reflect the values of timeless tradition and unmistakable style to dazzle diamond lovers!

“We’ve got our shop fit and signage underway, so you’ll see some activity there soon,” Adrian said. “Our custom-made cabinets are very exciting and will look amazing when complete. 

“The store will also have a fully functional workshop so we can look after our clients as efficiently as possible.

“We’re also busily crafting our new premium designer pieces, as well as our own lines of exclusive Diamonds of Distinction custom-made jewellery. We’ll be featuring some amazing new Australian white and coloured diamonds, some stunning natural Colombian and Brazilian emeralds, breathtaking Lightning Ridge black opals, and many other beautiful gems.”

The work of the third-generation master jeweller speaks for itself and the love of this centuries-old craft is evident. 

“I specialise in unique, custom-made, one-off pieces of jewellery using premium materials and unusual and exciting gemstones from around the globe,” Adrian said. “My favourite design style is contemporary avant-garde.” 

When designing a special piece for a client, Adrian said the actual design process started with an idea. 

“This can come from something a client has said, from a gemstone or from a theme. We then begin imagining and sketching, and eventually a concept is realised.” 

Diamonds of Distinction are dedicated to providing conflict-free certified diamonds and precious gemstones from all over the world. Their supplier network has been established over generations in the industry.

“We only use trusted and established names,” he said. “Our diamond suppliers are signatories to the Kimberley Process, and we source as many Australian diamonds and gemstones as possible, which are of course ethically mined. Apart from the amazing pink and coloured diamonds we are known for, we also have a large selection of white Argyle diamonds available. These are increasingly popular with our clients.” 

With all this skill and style, it’s no surprise that the business is expanding.

“We are very much in a growth phase!  I am a single, full-time dad, bringing my original plans for the business to life,  including preparing to open our second premise in Noosa’s iconic Hastings Street,” he shared. 

“Last year we were extremely busy with many people insisting on locally-made artisan work and we have actually increased our team with several design consultants, additional jewellers and more salespeople.

“We have plans to engage and train more apprentices and are committed to keeping the Australian manufacturing industry strong. We have some amazing jewellers in Australia and it would be tragic to lose this industry, so we will do what we can to keep our trade strong.”

From Idar-Oberstein to Lightning Ridge, Buderim to Noosa, there is no stopping Master Jeweller Adrian Schulz. 

Whether you are looking for a brand-new custom piece, a repair, a restoration, or the remodelling/restoration of your beloved jewellery, Diamonds of Distinction pride themselves on quality craftsmanship and exceptional service.

We can’t wait to INdulge in this luxury retail experience in Noosa!

About the Author /

Carlie Wacker has worked in the media entertainment industry for over 20 years. From television to stage and radio she has been lucky enough to work her way around the whole country. Over the last 10 years she has styled and choreographed innovative fashion parades and talent shows and brings her love for fashion and entertainment as our Fashion Editor and Editor for Hello Sunshine Magazine. She is also an MC, voice-over artist and radio announcer.

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