Laid-Back Luxury for Noosa Mats & Rugs
From Canberra to Noosa, Jodie Cameron meets a dynamic duo bringing laid-back luxury to the Noosa homes.
A rug does more than cover a floor. It anchors a space, softens acoustics, absorbs the chaos of family life, and sets the tone for how a home feels. In a coastal town like Noosa – where sandy feet, open-plan living, and indoor-outdoor flow are part of everyday life, what sits underfoot isn’t just decorative, it’s practical and personal.
For husband and wife, Felicity and Adrian Lemke, rugs are a part of that daily rhythm. Since taking over Noosa Mats & Rugs, the couple have been thoughtfully shaping the long-standing local business to reflect the lifestyle of the community they now call home.
Their path to Noosa began far from the beach. After a year-long caravan adventure around Australia with their daughters, they found themselves falling in love with Noosa. With its beachside sophistication and village vibe, they instantly felt at home. And let’s be honest – Noosa decides if you stay.
When they reached the town, the decision quietly made itself. Known to locals as the Noosa effect. Sometimes life has a funny way of steering you toward exactly the right place.
“We always had in mind we wouldn’t go back to Canberra,” Felicity says. “We knew we wanted a sea change, we just didn’t know exactly where we would land. Noosa ticked every box – lifestyle, great schools, sport for our girls, it just felt right.”
As I mosey around the Noosa-Eumundi Road showroom, half the shop instantly catches my eye.
It’s not all rugs and mats, you’ll find a treasure trove of hand-selected homewares, furniture, cushions, and decorative pieces perfect for business, play or leisure. I could quite happily move in!
Felicity and Adrian are constantly introducing new designer rug ranges to keep the shop exciting and they love finding new rugs and homewares for customers monthly, so keep an eye out for new drops every month.
“From jute to coastal luxe, earthy tones to bold statements – we’re here to help you ground your home in style,” Felicity says.
Life in Canberra had kept Felicity and Adrian as ships passing in the night. They missed each other’s company and wanted more than a place to live – they wanted a project to tackle together, one that complemented their individual skills.
“We survived a whole year in a caravan together with two kids – if you can do that, you can do anything!” Adrian chuckled.
When the opportunity to purchase Noosa Mats & Rugs arose, it felt perfectly aligned. Established, respected, and woven into the local community, the business offered a foundation without the pressure of starting from scratch.
Felicity, a former gold medal Olympian and a gym owner, spent years mastering discipline, focus, and teamwork – skills she now brings to running a family business.
But her real strength lies in connection.
“Elite sport and retail seem worlds apart, but mindset is mindset,” Felicity says. “It’s about showing up every day, being consistent, and wanting to do things well.
“I love understanding what people need – whether they have kids, pets, high traffic areas – and finding something that works for them.”
Adrian’s background in sales and marketing ensures the operations run smoothly. He’s been quietly tackling efficiencies, modernising systems and tracking purchases so returning customers can match previous selections.
“We’re not here to reinvent the wheel,” Adrian says. “The business has served this community well for years, so we’re focused on refining and evolving with families moving into the area.”
That evolution includes introducing contemporary styles to suit younger households, while maintaining the durability that coastal living demands. Many suppliers are Australian-based, with an increasing emphasis on ethical sourcing and sustainable production.
“We match products to people’s lifestyles,” he says. “We’re bringing in more modern, affordable options that can stand up to family life, while still keeping the quality high.”
But beyond stock and systems, it’s the community that resonates most with Felicity and Adrian.
“Community has always been important to us,” Felicity says. “In Canberra, our gym was like a second family. We’re already building those connections again here – meeting locals, chatting with designers, and getting to know the people who’ve supported this business for years.”
Like many newcomers, they’ve quickly discovered the unique magic of Noosa – where everything feels close, life slows, and the natural environment offers daily inspiration.
From caravan life to coastal retail, their sea change has been both intentional and organic.
Under their care, Noosa Mats & Rugs remains what it has always been – a trusted local business – now gently layered with fresh energy, thoughtful systems, and a shared vision.
After all, in a town where sandy feet are part of everyday life, the right foundation matters.
Visit www.noosarugs.com.au or head in-store to explore the range and be INspired! You can also follow them on social media @noosarugs for all the latest looks.
