Matt Hobson – We’re not a transaction business, we’re a relationships business

Image source: IN Noosa Magazine
My next guest says he disappointed his father when he made the decision not to take over the family’s farm in rural Victoria. Instead, a career in aviation lay ahead and these days my guest is one of the founders of Sunshine & Sons on the Sunshine Coast.
He says that the business is not a transaction business, it’s a relationships business and in this episode, we’ll hear how a major supermarket chain helped the start-up find its feet.
About the Author /

john@innoosamagazine.com.au

After 30 years in radio, John now runs the Conversations IN Noosa podcast and in between being our writer, sanity checker, accounts manager, event MC, and delivery boy; he spends time with his first love, recording a daily Drive program for regional radio from home (often in his pyjamas); and presenting Saturday mornings on Hot 91.1. He has previously worked for FoxFM Melbourne, Triple M Brisbane and SeaFM, as well as managing and presenting on ABC Sunshine Coast.

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