Reed Charity Gala In Noosa

For the Kids: Reed & Co Charity Gala

Image source: Photographer Jase Images

Proving they are more than another real estate agency, Deb Caruso reveals how Reed & Co’s inaugural Charity Gala resulted in the purchase of 17 pieces of vital paediatric medical equipment for local hospitals.   

When Adrian Reed opened the doors to Reed & Co Estate Agents in 2018, his intention was to create a fresh approach centred on the community. 

Reed & Co is built on a multi-generational and long-standing passion and commitment to Noosa. In its first year of operations, the team united with The Loyal Foundation and Humpty Dumpty Foundation to hold the Reed & Co Charity Gala which raised more than $130,000 to purchase 17 pieces of life-saving paediatric medical equipment for local hospitals

Special guests at the gala included Humpty Dumpty Founder and Executive Chairman Paul Francis OAM and Patron Ray Martin AM, who spoke about how having the right equipment in hospitals at the right time can save a child’s life. 

Other guests included Karl Stefanovich, Richard Wilkins and Larry Emdur who joined guests in raising the much-needed funds to help local hospitals.

Reed & Co Director and Founder Adrian Reed said the team worked with the emergency paediatric teams at local hospitals to identify the equipment that was critically needed.

“It was heartwarming to see so many great people come together to secure every piece of equipment that has immediately provided assistance to children, families and the entire community in the Noosa and Sunshine Coast regions,” he said.

Dr Karl van de Merwe, Emergency Specialist (FACEM) said the Emergency Department Team at Noosa Hospital were overwhelmed by the generosity of the Humpty Dumpty Foundation, Loyal Foundation and Reed & Co. 

“As an Emergency Department Specialist, I have seen first-hand the value of the donated equipment in managing Paediatric Emergencies,”
he said. 

“Specific equipment like the Hamilton Ventilator, paediatric airway carts, and the neopuff infant resuscitator have assisted in providing the best care to critically ill paediatric patients. 

“Unfortunately, we have had to use these pieces of equipment many times since they have been donated. Equipment like the Hamilton ventilator allows us to resuscitate and stabilise critically-ill children in readiness for transfer to the Children’s Hospital in Brisbane. 

“Thanks to the generous donations we now have the same equipment as the Brisbane retrieval teams which means critical time is saved when the retrieval teams arrive to transfer the child to Brisbane.”

Dr Karl said the Paediatric Resuscitation Training Mannequin has also allowed constant training for the Emergency Department Team in paediatric resuscitation protocols. 

“This hands-on training facilitated by the resuscitation mannequin strengthens the team’s approach to resuscitating paediatric patients,” he said.

Adrian said they were humbled to have had such a fantastic success for the first event and are now working on creating something extra special for 2020. 


To register your interest in joining as a guest, sponsor, to make a donation or pre-purchase a piece of life saving paediatric medical equipment visit:

UPDATE: due to COVID-19, the Reed Ball for 2020 is on hold. Follow and sign up to the newsletter for updates.

About the Author /

Deb has 25+ years' experience providing strategic communications and brand reputation advice to clients in the government, business and not-for-profit clients. She is passionate about Noosa and is an active member of her community, providing PR to Slow Food Noosa and other clients. Her passion lies in working with small businesses to help them succeed. She is planning to release the Tastes of Noosa cookbook with Matt Golinski in 2019.

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