Wild & Elegant with Jasmine Veronique
From local wildflowers to national art fairs, Noosa artist Jasmine Veronique is scaling up without losing her roots. Jodie Cameron explores her evolution amongst the wallum.
The beauty of the Australian bush demands full attention, but few landscapes are as quietly intricate as the Sunshine Coast’s wallum. It is a secluded place of resilient beauty, where the light dances through dense undergrowth and swamp banksias stand as stoic sentinels. For Jasmine Veronique, this isn’t just a backdrop; it’s her very own ecosystem and that sense of place is carried through her work in the most gentle, ethereal way.
I popped into her studio at Kim Wallace Ceramics in Noosaville. As she guided me through the workshop and introduced me to fellow artists, it was clear that Jasmine was exactly where she was meant to be, in an inspiring place surrounded by immense talent. While Jasmine’s work is a fixture in the Noosa creative scene, including being featured on a front cover of IN Noosa Magazine, this July her reach extends north for a collaboration with Gympie Regional Council at the Gympie Regional Gallery. Her exhibition, The Wildflower Letters will run from 18 July until 27 August, coinciding with Walking Art Now by the Australian Walking Artists group which includes members of the Wildflower Women Collective.
“The wildflower women are essentially taking over the gallery,” Jasmine laughs.
It’s a significant milestone bridging the gap between grassroots community art and formal gallery representation. The wildness in Jasmine’s work is often described as playful, but painting local flora isn’t just about documenting a species – though she admits an obsession with swamp banksias – it’s about revisiting the feeling of exploring the wallum.
“I love the dance of the wildflowers; I feel like that comes from my childhood,” she says. “Translating that onto a canvas, it becomes less about the individual plant and more about what it means to be within that landscape.”
This obsessive attention to detail has seen Jasmine’s career mirror the subjects she so delicately depicts – blooming and reaching toward new horizons. While scaling an art business often brings fear of dilution, Jasmine manages her growth with precision. Whether she’s working on her wildflower stamp series or preparing for the Affordable Art Fairs, fine art remains her north star.
“I always come back to the original work; that’s where the integrity sits,” she explained. “Anything beyond that must add value, that’s my anchor.”
This year marks a shift toward a more deliberate practice, moving into a more concerted, curated space and includes a collaboration with Kim Wallace Ceramics. A partnership born from organic trust that features Jasmine’s favourite wildflowers on functional ceramic pieces.
“This collection is a beautiful example of how art can become functional without losing its soul,” Jasmine says.
Looking ahead, Jasmine is excited to expand into textile and fashion licensing; and I squealed with excitement when she shared that she’s pitched to Nancybird – a brand famous for collaborating with Australian artists. I will be first in line!
“Accessibility isn’t about simplifying the work, it’s about offering different entry points,” she says. “Some people connect through a painting, others through an object they live with every day. It’s about maintaining the same level of care and intention across everything I create.”
Part of scaling up involves formalising her printmaking. To protect the value of her originals, Jasmine is launching a limited-edition print release of hand-embellished pieces that will only be released once a year.
As Jasmine prepares for her upcoming exhibition and continues working with local collectives like Stevens Street Gallery, she is focused on a legacy. Her goal isn’t just a painting on a canvas; she wants her audience to step into a space.
“The impact I’m aiming for is something that lingers,” she says. “I want people to feel like they’ve stepped into our wallum, rather than simply viewing a painting.”
With national art fairs on the horizon, the rise of the wildflower seems less like a trend and more like a natural, inevitable expansion – one that has found its perfect storyteller in Jasmine, as she continues to draw her greatest inspiration from the wild beauty of the wallum.
IN THE WILD
Experience Jasmine’s art in the flesh:
The Wildflower Letters
Gympie Regional Gallery
18 July to 27 August, Free entry.
Exhibition opening 18 July, 11am. In conjunction with Walking Art Now.
Affordable Art Fairs
27-30 August – Melbourne
5-8 November – Sydney
Free entry
Visit www.jasmineveronique.art to discover more of Jasmine’s story, art and to read insights on the rise of Australian wildflower art and seasonal styling.
