A Pleasant State

Image source: Contributed

Female led and locally-owned, Pleasant State is set to change the way we look at our everyday cleaning products and adapt to eco-friendlier choices around the home, as Elle Louise Smith discovers.

It’s no secret the human impact on pollution and the environment needs to change. Ami Bateman and Sian Murray are two local women who are doing  their bit for the environment by creating an eco-friendlier approach to the way we clean.

The duo launched start-up business Pleasant State in August 2020 and thanks to a successful crowd-funding, the products are now available.

Alarmed by statistics showing that Australians buy more than 23 million single-use plastic cleaning products a year, the founders are on a mission to flip the cleaning industry on its head and change the way people look at running businesses while they’re at it. A first of its kind in Australia, Pleasant State products are made up of two parts: a concentrated just-add-water bar and a reusable spray bottle. The bar dissolves in warm water, resulting in a highly effective cleaning formula. Quality tested against pre existing household brands, Pleasant State has been proven just as effective as traditional offerings in a reusable, sustainable format,  without the nasty chemicals. What’s not to love about that!

There are a variety of different bars to serve all features of your home.

Their mission is to improve the state of the environment and to remove all plastics from the ocean, with a pledge to donate either 20 per cent of profits or 2 per cent of sales – whichever is greater – to Take 3 for the Sea, a charity dedicated to ridding the oceans of plastic through education- inspired action. The team is committed to clean up our oceans, collaborate with like-minded brands, and convert consumers to a more sustainable way of life. Help Ami and Sian embark on a mission to support products that are more beneficial when it comes to the way we live.

Find out more at www.pleasantstate.com

To win a Pleasant State Full Kit and do your part to reduce waste simply keep an eye on IN Noosa Magazine on Facebook and Instagram for details.

About the Author /


Deb has 25+ years' experience providing strategic communications and brand reputation advice to clients in the government, business and not-for-profit clients. She is passionate about Noosa and is an active member of her community, providing PR to Slow Food Noosa and other clients. Her passion lies in working with small businesses to help them succeed. She is planning to release the Tastes of Noosa cookbook with Matt Golinski in 2019.

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