Community Connection & Commitment to Care at Bendigo Bank

Image source: Photographer Wavell Bush

Amanda Stevens discovers the latest beneficiary of Bendigo Community Bank’s commitment to supporting the community that supports it.

In the highly competitive arena of banking, one brand has created a powerful differentiator, and the benefits are reaching far and wide.

Bendigo’s Community Bank is committed to giving back to the community they serve, and its recent efforts have been extraordinary.

To date, a staggering $3.6 million has been poured back into the local community by the Community Bank Marcoola, Cooroy and Tewantin-Noosa network over the past twenty-plus years.

And Bendigo Community Bank’s commitment to the community they serve is not only extensive but centred around a true intention to feed into community prosperity, not off it.

Their latest initiative demonstrates their partnership and impact-led approach to sponsorships, rather than simply paying for logo placement.

Off the back of their support of the Sunny Coast Showdown and recent pledge of $500,000 towards the RISE project in partnership with Coast2Bay for a purpose-built safe house providing medium-term accommodation for families escaping domestic violence; Bendigo Community Bank has now partnered with local iron woman Carla Papac to bolster her quest to inspire women in all aspects of sport, health and wellness.

Since switching Cronulla for Noosa about 18 months ago to train with legendary Ironman Darren Mercer, Carla has won the Coolangatta Gold 2022, scored a job at Noosa Physio as an Exercise Physiologist, and is now the first athlete to be sponsored by Bendigo Community Bank Tewantin-Noosa.

According to Bendigo Community Bank Chair Trish Radge, the bank’s commitment to community extends beyond a marketing or feel-good initiative.

“Community is at the very heart of our business,” she says. “In fact, it’s part of our constitution.”

Trish adds that their decision to sponsor Carla wasn’t just about funding her training and sporting success, it represents a multi-dimensional partnership that will involve supporting community events and other initiatives for Carla educate and empower the community on a range of health and wellness topics, particularly those specific to women.

“Women’s health is a passion of mine,” says Carla. “I strive to support women where it’s needed the most.”

Specifically, Carla’s plans include education workshops targeting active females, providing education on how to exercise and fuel themselves correctly to ensure they are becoming the healthiest version of themselves whilst empowering them to achieve their goals.

With the support of Bendigo Community Bank, Carla can create a much greater impact throughout the local community.

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