Watermelon Wow with Watermelon Red
Name: Steff Human
Business: Watermelon Red
How and when was your business born?
Watermelon Red has been a well-known business for some years on the Coast starting in Coolum then moving
to Peregian Beach. I took over the business three years ago keeping the concept with colour in art and homewares but also improving the business with my love of fashion.
What do you love most about your business?
It’s really exciting to see the business growing in interest and popularity over time. To experience the progress made from day one is truly gratifying!
How would you describe your style?
The Watermelon Red style is a little bit out of the box! We love bold colours, vibrance, great music and relaxing vibes.
How would you describe your customers?
Being in Noosa is amazing, there is such a variety of customers who are all so supportive and loving.
Repeat customers are always a winner in my book! I love seeing familiar faces and knowing what they’ll love when
they come in the store.
What inspires your stock purchases?
I usually pick fashion and homewares if it excites me in some way! Investing in a product that I haven’t seen before is always super unique and a great way to set the vibe in store.
What do you love most about Noosa?
The relaxed atmosphere in locals and customers is incredible. I love local fur babies popping in with their owners for
a chat and cuddle.
What advice can you share with fashion start-ups and other retailers?
Be determined to purchase products that bring you joy and feel great for your businesses’ aesthetic.
Find reliable, warm staff who will ensure your business receives repeat customers. My staff are the best!
What styling advice do you have?
Less is more! There are so many timeless pieces that can be paired
with a pop of colour to make a versatile and interesting look.
What are you loving this season?
I love the cooler seasons! We are expecting some colourful pieces from Australian label Cat Hammill, including puffer jackets. We have some lovely autumn pieces like chunky knits, vibrant jackets and cardigans in warmer colours.
And great leather boots from EOS – always a stylish staple for colder months!
What fashion item can you NOT live without?
I adore my Doc Martin Slides and Sandals or a good chunky boot. Flowy linens and cottons are a must for me as I run hot. I also love an awesome hat!
Fave Hobby: Hiking
Fave Drink: Pink Gin
Fave Food: Asian (chilli rocks)
Fave Saying: WTF
Fave Accessory: My Family and Dog Luna