World Piece with OneWorld
From selling candles in Harrods to Shark Tank success and now augmented reality and celebrity collaborations, Carlie Wacker discovers the OneWorld in which savvy locals love to shop for that special piece.
Main image: Shaynna Blaze with her OneWorld Collection
Noosa is coveted for its stunning natural environment and dash of glamour. A location that lures those seeking coastal luxury; a town that knows how to bring the style home.
That coastal interior design style is timeless and takes natural elements inspired by our hinterland and sandy shores and seamlessly weaves them in with a splash of sophisticated style.
This design genre is what OneWorld do so well and it’s why customers keep coming back. OneWorld has global appeal, and it’s not surprising considering they started in London in the 1980s selling candle ranges from Africa. So appealing was the OneWorld offer they were called on to supply high-end stores such as Harrods and Selfridges.
They landed in Australia in 2003 as a wholesaler, and in 2009, when one of their biggest retail customers in the country decided to sell, OneWorld took over the iconic retail space on Gibson Road Noosaville and opened its first Australian store. The rest is history as locals and tourists embraced the coastal luxury that was on offer.
In 2016, OneWorld Director Greg Ollerhead appeared on Channel 10’s Shark Tank and managed to receive the largest deal of that season from Janine Allis and Glen Richards (both Noosa holiday homeowners). They knew the store, and that helped seal the deal to expand to the USA and New Zealand.
“OneWorld spends an enormous amount of time and resources designing our own products from the ground up,” he says. “Our point of difference is that we build a collection – we are not trying to sell the customer a sofa, and then we don’t see them again for a few years. We have one of the highest customer return rates because we like to help customers build out their OneWorld homes.
“Maybe today they buy a lamp and when they get it home, they realise that the side table that it was sitting on in the Noosa store looked good. So they pop back in and start the OneWorld journey with another product; we have customers that are still buying from us since the day we opened in 2003!” he proudly shares.
As customer’s buying habits change, OneWorld has adapted and now includes virtual consultations and augmented reality experiences.
“I once heard a great quote – ‘if you are not a technology business in the next 10 years, you won’t be a business at all’,” Greg says. “Customers are becoming smarter and more comfortable buying larger value items online which is quite amazing to see. But to feel comfortable buying these expensive items they need to see exactly what this product looks like from every angle. Our new technology on certain ranges allows customers to choose a product from the website and place it inside their own homes to virtually see how it will look. The technology is amazing and even considers shadows and lighting.” How cool is that!
Over the years this business has collaborated with icons in home style and loves sharing inspiration from leading Australian and international designers.
They have worked with Jamie Durie and are currently working with television celebrity and style icon Shaynna Blaze.
Greg is proud of this new range and boasts that this was one of the best Coastal collections they had ever done.
“Shaynna has produced a range of products made of beautiful teak and high-quality rattan and glass,” he says. “The exclusive collection is well-priced and extremely stylish – perfect for Hamptons or Coastal homes.”
Always looking for ways to create a stylish community, OneWorld has launched Club Hemisphere with all new members to receive OneWorld Alpaca grippy socks to warm their feet (and hearts) as the cooler months descend.
Feet up for a very stylish 2022!
FREE DIAMOND MEMBERSHIP
IN Noosa Magazine readers can claim a FREE Club Hemisphere Diamond level membership (normally $29 per year) and receive the following benefits including:
20% discount on full priced items
10% extra discount on clearance items
Early release and VIP offers
Extra 12 Months’ Warranty
Special Event Access
Exclusive Gifts + More!