cloth & hide

To the Moon – Style Counsel

Image source: Photographer Dave Gleeson

Moon Lane, Owner of Cloth & Hide

How and when was your business born? 

Cloth & Hide was born in Peregian Beach at the Peregian Beach Markets in November 2015

What is it that you love most about your business?  

Our customers who support us and let us know that it does make a difference to make beautiful clothes with a conscience.

How would you describe your style?  

Timeless, minimal and coastal; classic with an edge.

How would you describe your customers?

They like to buy consciously and prefer classic pieces that they can keep forever.  They are allergic to polyester and fast fashion and don’t just follow trends.  They know what they like and what suits them.  

What inspires your designs?  

When I’m designing I am inspired by all kinds of things. I can be inspired by a vibe, a colour or a landscape.  Sometimes I am inspired by a beautiful sleeve or back detail.  

What do you love most about living and working IN Noosa?  

The Peregian vibe is so unique. It really is a beachside village. Everyone is friendly and the locals really support all of the small businesses in the area.  

What advice can you share with fashion start-ups and retailers? 

Start out with a clear idea and vision of your aesthetic and style, make your brand original and genuine to you.  

What are you loving this season?  

Our signature pared back style with interesting details such as pintucks and cutouts; matching sets which are great together or separate in soft, natural cottons and linens. Also, a lot of neutrals as usual with greens, blues and peachy colours thrown in. 

What styling advice do you have?  

Work out what suits you. Less is usually more.  Put together a wardrobe of staple pieces that will not date and style with accessories or a pop of colour.

What fashion item can you NOT live without?  

A good belt to bring together an outfit. I love my Dylan Kain belt for this.

Fave Five

  1. Fave Drink: Margarita
  2. Fave Food: A really good fish taco
  3. Fave Colour: White
  4. Fave Saying: “May your choices reflect your hopes, not your fears” – Nelson Mandela
  5. Fave Accessory: Surf Board 
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