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Selling the Dream with Noosa4Sale

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Described by clients as a “breath of fresh air”, Noosa4Sale will change how you feel about real estate agents. That’s the promise from Principal Licensee and Managing Director, Alex Harris.

A quick glance at the testimonials page at www.noosa4sale.com.au confirms this is not a random claim.

“We recognise you have a lot of real estate agents from which to choose when selling your property,” says Noosa4Sale Principal Alex Harris.

“That’s why we are tireless in our efforts to achieve your desired sale results. We want clients to have the best possible experience of selling, and buying and selling with Noosa4Sale again and again.”

Previously an award-winning media and public relations executive, Alex’s experience in developing the communications strategy for premium residential property and building design in Noosa together with more than 20 years’ experience in public relations, media and marketing has proved invaluable to clients, from mid-range through prestige property sales.

Winner of the RateMyAgent Award for Most Recommended Real Estate Agent in Noosa in just her second year of selling property (2015), Alex has entrenched herself as a trusted and skilled real estate agent, backed by exceptional service, honesty and integrity.

It is with this commitment to real estate results with a focus on service that she leads the hand-picked team of sales, property management and support staff.

This dedication to service is particularly important in a time of uncertainty. 

COVID might have slowed some agencies down, but Noosa4Sale has been as busy as ever, continuing to sell property sight-unseen at all price ranges to distant buyers. 

Alex sees engaging with buyers online as critical to a successful marketing campaign.  

Her knowledge of media and experience in promoting high end property is unique, and it has proved to be a key factor in her ability to engage with buyers remotely.

“COVID hasn’t changed what we do, but how we do it,” says Alex. “Naturally we have put all the precautions in place to keep staff and clients safe,” she said. “My property managers are working from home, we have hand sanitiser everywhere and we ensure social distancing between groups when showing property.”

The fact that Noosa4Sale has a steady flow of listings at a time when listings are limited is testament to the relationship and trust Alex has with her clients. 

“I like that clients come to me a year and sometimes more before they are ready to sell, to discuss what they need to do to achieve
a certain price-point, or more recently, how
to negotiate a sale through a pandemic where the country is in lock-down.

“Because nothing we do is transactional. It is all about relationships, and those relationships mean we are sometimes selling the same house several times.” 

So how do you sell property in a pandemic?

“The thing to remember is that at any given time there are always buyers in the market.

“While discounts are being taken, most of the sellers on the market today are serious sellers, so too are the buyers serious. This is not a time for tyre-kickers,” she says.

While foreign pundits are predicting drops of 30% or more in Australian property prices, Alex is upbeat about the future. 

“Where would you rather be in the next pandemic?” she asks.

“Or the second or third wave of this freak virus?  When the borders open, we are going to be inundated with buyers wanting a city escape plan.”

“Now that people know they can work from home, it has opened up more opportunities,” says Alex. 

“As a buyer, why wouldn’t you want that new home to be the best you can buy in Noosa?”

Alex reminds us that aside from a few trophy homes, our property prices are still substantially cheaper than the capital cities. 

“Noosa has so much going for it in terms of lifestyle,” she says.  

“That is a huge motivator for young families, retirees and expats alike. Already we are literally taking orders from buyers who are sending us their wish lists of what they want.”

Noosa4Sale services the Noosa Shire from its centrally-located office at Parkridge Noosa in the heart of Noosa Heads, colocated with Parkridge Management, which Alex also manages. 

Contact Alex and her friendly team today to see what they can do for you.

About the Author /

deb@innoosamagazine.com.au

Deb has 25+ years' experience providing strategic communications and brand reputation advice to clients in the government, business and not-for-profit clients. She is passionate about Noosa and is an active member of her community, providing PR to Slow Food Noosa and other clients. Her passion lies in working with small businesses to help them succeed. She is planning to release the Tastes of Noosa cookbook with Matt Golinski in 2019.

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